A new wave of family entertainment centres are coming to Australia.
While they’re not the most technologically advanced in the world, the concept of home entertainment is a well-established one.
In fact, there are already thousands of them in operation across the country.
But the new wave has taken on a new meaning as a growing number of parents are taking to Google and YouTube to get their kids the best entertainment experience possible.
The Australian Competition and Consumer Commission (ACCC) has announced it is launching a new competition to encourage businesses to offer better home entertainment experiences.
Advertisement There are already over 200,000 families playing on YouTube with over 6 million videos available.
The new Competition Authority’s Digital Home Entertainment Strategy has been launched with the aim of promoting digital entertainment and digital content across Australia.
The aim is to create a ‘new wave of digital entertainment’ that will boost the industry, according to ACCC commissioner Andrew Colvin.
‘There’s a growing awareness of the digital entertainment industry that’s emerging and that’s something that we want to support,’ he said.
Advertisement ‘We want to encourage innovation, we want people to be able to make choices, we’re interested in the future of what is in the home.
‘The key thing for us is that this is the next step in the evolution of our business.’
Competition Authority chairman Mark Brown said it was a big step for the regulator to be looking at the digital home entertainment market.
‘We think that’s a very exciting market that’s been in the news for some time,’ he told news.com.au.
‘It’s a key area of the business and we want that opportunity to continue.’
ACCC has previously proposed setting up a new digital media strategy, focusing on the entertainment and content of digital content rather than the hardware of televisions and other devices.
But there are a number of other areas that will also need to be addressed, including the introduction of new licensing and technology requirements for video-on-demand (VOD) services, and the introduction and standardisation of a new generation of online services.
Under the new scheme, businesses would have to create an entertainment strategy for the home that reflects the needs of the consumer, and it would need to set out the best use of technology and its impact on their business.
ACCC would also need the backing of the industry to implement the scheme.
The scheme will need to meet a number different conditions, including a ‘broad range of industry standards’, including that it is ‘complementary to the existing licensing regimes’, that it meets a ‘standardisation process’ and ‘that the content has been designed with the consumer in mind’.
The scheme is expected to launch in the first quarter of 2018.